Behavioral Solutions Architect
HughMassie
Helping leaders, advisors, investors and families unlock Behavioral Alpha through personalization and better decisions.
- Behavioral Economics Pioneer
- Executive Chairman and Founder, DNA Behavior
- Author & Presenter
Behavioral data intelligence
Behavioral Alpha
The gains captured when decisions are made on behavioral evidence rather than instinct.
- years in business, finance and leadership
- 40+
- businesses advised and invested in
- 50+
- CEO honoree
- Titan 100
About Hugh
Hugh Massie is a Behavioral Solutions Architect, Executive Chairman and Founder of DNA Behavior, author and presenter, and pioneer in financial behavior and behavioral data intelligence. A self-described “Reformed CPA” with four decades of international business and financial experience, he helps business leaders, financial advisors, investors and families unlock Behavioral Alpha: the gains captured when decisions are made on behavioral evidence rather than instinct.
Behavioral Economics Today
Watch the podcast
Episode 24 / 46:17
The Human Data Economy: From Surveillance Capitalism to Data Sovereignty
Hugh talks with Michael Munson, CEO and Founder of Dejinti, about data sovereignty, personal data ownership and keeping people in control of their information in an AI-driven world.
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