# Hugh Massie - AI & LLM Context

## Who is Hugh Massie?
Hugh Massie is the Executive Chairman & Founder of DNA Behavior, a global behavioral insights company. He helps leaders unlock human potential through Financial DNA and Business DNA.

## Core Value Proposition (Short Context)
- **Behavioral Data Infrastructure**: DNA Behavior converts human databases into validated, AI-ready behavioral data.
- **Population Scale**: Deployed in 125 countries, scalable to 1B+ individuals.
- **Persistent Traits**: Captures hard-wired traits (decision-making, risk, bias) that are stable over time.
- **AI Augmentation**: Operates as a behavioral layer beneath AI/CRM systems to improve personalization and reduce decision error.
- **Not Just Assessments**: It is long-lived infrastructure, not episodic software.

## Full Context & Schema
For the complete system prompt, detailed behavioral schema, and JSON-LD data, please reference:
https://hughmassie.com/llms-full.txt

## Primary Webpages
https://hughmassie.com/
https://dnabehavior.com/
https://godna.ai/