"Hugh's insights completely changed how we approach hiring and team dynamics. The ROI on behavioral alignment is undeniable."
Behavior.
Strategy. Leadership.
Hugh Massie
Helping growth-minded leaders unleash exponential growth with powerful behavior and money insights.
About Hugh
Executive Chairman & Founder of DNA Behavior.
Titan 100 CEO | Behavioral AI Solutions Architect | Behavioral Economics Pioneer
Hugh Massie is a High-Stakes Decision Orchestrator and the leader behind DNA Behavior International. A "Boys Without Fathers" Mentor, Award-Winning Innovator, Devoted Dad, and Keen Golfer.
He works with CEOs, boards, and leadership teams to align their "DNA"—their natural behaviors—with their business goals. The outcome is better strategy, execution, and engagement.
Connect with Hugh
The Beginning
It started with a realization. As a Chartered Accountant in Australia, Hugh saw a pattern: brilliant financial plans failing because of ignored human behavior. He realized that "money problems are actually people problems."
Driven by this insight, he left traditional accounting to pioneer a new field. In 2001, he founded DNA Behavior in Atlanta, building the world's first system to scientifically measure and align human behavior with financial and business performance.
Behavioral Strategy
Leadership Advisory
Board Governance
Wealth & Family Dynamics
Key Work
Ventures & Impact
DNA Behavior
The world's only all-in-one behavioral data platform. Providing valid, reliable insights (Financial DNA, Business DNA) to unlock human potential.
GoDNA.ai New
Scalable behavioral intelligence AI for the modern world. The upcoming digital assistant empowering everyone to know, engage, and grow.
Leadership DNA PDF
The definitive guide to unlocking human potential in business. Download Hugh's comprehensive book on behavioral leadership.
01 Consulting Solutions
- Business Performance Aligning people and financial behaviors.
- Leadership Development Hiring, talent, and performance coaching.
- Risk Management Behavioral risk and financial planning.
- M&A Due Diligence Assessing behavioral compatibility.
- Customer Experience Behavioral marketing and segmentation.
02 Presentations & Workshops
- Behavioral Personalization The future of AI and engagement.
- Leadership Value Creation Unlocking potential for profit.
- Entrepreneurial Quantum Leaps Accelerating growth strategies.
- Behaviorally SMART™ Decisions Reducing bias in high-stakes.
Podcasts & Media
Sharing insights on a global stage
The Hugh Massie Podcast
Deep dives into the psychology of wealth, leadership behavior, and the future of human potential. Join Hugh as he interviews global changemakers.
What Others Say
"A visionary leader who understands that numbers tell a story, but people write it. Hugh bridges that gap perfectly."